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What is Multilevel Modeling (MLM)

Chapter 104

Encyclopedia of E-Commerce Development, Implementation, and Management

Statistical models of parameters where the data are hierarchically structured. In longitudinal MLM the lowest level of analysis is constituted by measurements of an observation unit (e.g., a person) at specific points in time (occasions). These measurements are nested within the observation units, which equate the higher level of analysis.

Published in Chapter:

SMS Use Intensity Changes in the Age of Ubiquitous Mobile Internet Access: A Two-Level Investigation of Residential Mobile Communications Customers in Germany

Torsten J. Gerpott (University of Duisburg – Essen, Germany)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch104

Full Text Chapter Download: US $37.50 Add to Cart

What is Multilevel Modeling (MLM)

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