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What is Non-Technical SU

Chapter 3
Moving From R&D Development to Production and Sales in Start-Up Companies
A business-oriented SU without recourse to special or proprietary technology, (e.g., a restaurant or a shop).
Published in Chapter:
Other New Firm Types
Copyright: © 2023 |Pages: 16
DOI: 10.4018/978-1-7998-5685-6.ch003
Abstract
Before moving to the comparison of the TSU with the complete firm in order to understand the challenges the TSU faces in the transformation to a complete firm, a short review is given in this chapter of other entities similar yet different from the TSU to complete the scene so to speak. The social SU and the bootstrap are discussed, and the differences between them and the TSU are explained. They are not without challenges of their own, and some of those are described in this chapter. The non-technical SU is also presented and discussed. The discussion is aided by some graphic work intended to clarify the comparison points between the different types described. Once the “fauna” is more comprehensively presented, the discussion is ready to move to the complete firm in the next chapter.
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