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What is Online Retail

Chapter 47
Encyclopedia of E-Commerce Development, Implementation, and Management
Online retail demonstrates the retail operation that involves sale of products and services to the final consumers over the internet. Often it is termed as “Click-and-mortar” retailing. The leading online retailers in USA are Amazon.com, eBay etc.
Published in Chapter:
Pricing Strategies in Multi-Channel Retailing of Seasonal Goods
Preetam Basu (Indian Institute of Management Calcutta, India) and Arnab Adhikari (Indian Institute of Management Calcutta, India)
Copyright: © 2016 |Pages: 14
DOI: 10.4018/978-1-4666-9787-4.ch047
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 12
The Role in Interpersonal Competency on Online vs. Offline Shopping: A Study Conducted in China
A place of purchase within a digital environment via the Internet where a customer buys a product or service.
Published in Chapter: The Role in Interpersonal Competency on Online vs. Offline Shopping: A Study Conducted in China; From: Sales Management for Improved Organizational Competitiveness and Performance
Full Text Chapter Download: US $37.50 Add to Cart
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