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What is Personal Factors

Exploring the Dynamics of Consumerism in Developing Nations
Those factors that relate to the consumer as an individual and influence his or her consumption choices.
Published in Chapter:
A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations
Ayantunji Gbadamosi (University of East London, UK)
Copyright: © 2019 |Pages: 30
DOI: 10.4018/978-1-5225-7906-9.ch001
Abstract
Consumption is a global phenomenon that permeates virtually every walk of life in developed and developing nations. Consequently, extant literature is awash with postulations on consumer behavior in these contexts in varying forms. Most of the perspectives relating to developing nations explicate various issues that revolve around how the lower economic development in these nations affects their consumption when compared to what is in place in developed countries. Nonetheless, this chapter which classifies the key influences on consumer behavior into three factors, namely personal factors, socio-cultural factors, and marketing stimuli, argues that the consumption pattern of consumers in the contemporary developing nations tend to mirror that of developed nations in many ramifications. Thus, the chapter suggests that the consumption pattern of consumers in these nations is changing significantly by the day from what it used to be in response to the pace of changes in the global marketing environment such as the interconnectedness of people through technological advancement.
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More Results
Contextualizing Vietnamese Students' Willingness to Communicate in L2 English Inside the Classroom
Personal factors are the individual characteristics that influence one’s WTC, such as personality, motivation, self-confidence, and anxiety.
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Consumer Behaviour in Developing Nations: A Conceptual Overview
Those factors that relate to the consumer as an individual and influence his or her consumption choices.
Full Text Chapter Download: US $37.50 Add to Cart
Congruency in Higher Learning: Developing Sustainable Adult Education Program Policies for the Digital Age
Sets of preferences, values, and beliefs about oneself in relation to the environment.
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