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What is Phygital Work Mode

Chapter 3
Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times
Phygital work mode refers to a hybrid approach that combines physical and digital elements in the way work is conducted. It involves integrating physical and digital environments, tools, and technologies to create a seamless and flexible work experience. In a phygital work mode, employees have the flexibility to work both in physical office spaces and remotely using digital platforms and tools. This approach aims to leverage the benefits of both physical and digital work environments, allowing for increased collaboration, productivity, and work-life balance.
Published in Chapter:
Organizational Development (OD) Frameworks and Models: An Exploration of OD During COVID-19 for Enhancing Organizational Effectiveness
Oindrila Chakraborty (J. D. Birla Institute, India)
Copyright: © 2023 |Pages: 27
DOI: 10.4018/978-1-6684-8392-3.ch003
Abstract
The chapter thoroughly investigated various conceptual models for organisational development (OD). The implementation of the theoretical models and organisational development during the COVID-19 crisis would have been covered. The main objective of the book chapter is to equip readers with the knowledge and skills they need to comprehend the various frameworks, models, and concepts for managing organisational development, with a focus on how these concepts were used during the COVID-19-based pandemic. Additionally, the chapter checks on the different changes adapted by various sectors to accommodate sudden changes due to pandemic driven crises.
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