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What is Private Label Brands

Chapter 9
Improving Marketing Strategies for Private Label Products
The brand owned and managed by retailers.
Published in Chapter:
The Effects of Private Label Brand Strategies on Consumer Perception
Nidhi Tandon (Manav Rachna International Institute of Research and Studies, India) and Jayender Verma (Manav Rachna International Institute of Research and Studies, India)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/978-1-7998-0257-0.ch009
Abstract
The increasingly globalized economy has many effects on consumer everyday lives. The rapid changes in technological, social, and economic aspects have impacted the people's buying and consumption patterns. Even the traditional roles in value chain have started to disappear. Manufacturers have started to be taken over retailing functions whereas retailers began with the creation of their own brands. This increasing trend towards the retailer's brands is indeed one of the key changes in the retail industry. As per the reports of FMI and IRI's consumer research, 97% of households consume private label products. This chapter will give insight on different perspective and strategies that effect the consumer perception.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 11
Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands: An E-Grocery Shopper's Perspective
Private label brands are brands created, manufactured, sold and branded by a grocery retailer.
Published in Chapter: Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands: An E-Grocery Shopper's Perspective; From: Improving Marketing Strategies for Private Label Products
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Building Powerful Private Label Brands in Creating Effective Communication Processes: Turkish Ironman as Case Study in Scope of Linear Communication Approach
The brands that are built by the manufacturers and retailers and produced by third parties as alternatives of category-leading brands.
Published in Chapter: Building Powerful Private Label Brands in Creating Effective Communication Processes: Turkish Ironman as Case Study in Scope of Linear Communication Approach; From: Improving Marketing Strategies for Private Label Products
Full Text Chapter Download: US $37.50 Add to Cart
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