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What is Quality Labels

Chapter 13
Innovative Strategic Planning and International Collaboration for the Mitigation of Global Crises
Degree or standard of excellence. A tourism establishment or service may obtain a quality label or distinction by meeting the standards established by its own professional organization, or the organization it joins, or an external organization conceding such distinction on its own right. The effectiveness of quality labels will be checked only over time. Some prestigious organizations such as Michelin or the American Hotel and Motel Association enjoy good reputation. The National quality labels have already started in many places such as in Switzerland, Germany, Czech Republic.
Published in Chapter:
International Standardization in Tourism Services: Tool to Reduce and Restart Tourism in the Post-COVID-19 Time
Petr Houska (University College of Business in Prague, Czech Republic) and Zdenka Petru (Prague University of Economics and Business, Czech Republic)
Copyright: © 2022 |Pages: 18
DOI: 10.4018/978-1-7998-8339-5.ch013
Abstract
The aim of this chapter is to draw attention to the importance of international standardization in tourism services with a view to the elimination of barriers to free movement of tourism services and its importance for consumers: visitors in tourism, when the international standards encourage consumers responsibility, enforce their legitimate demands, expectations, safety, and security. This contribution also describes the basic guidelines to prevent the spread of coronavirus in the tourism industry. These measures will contribute to the recovery of the tourism sector and restore the confidence of the traveler. Furthermore, the measures emphasize the possibilities of greater acceptance of international standards for tourism services in the post-COVID-19 period. They will also contribute to faster renewal of individual sectors/tourism services. At the same time, they contribute to reopening and engaging individual destination/countries in international tourism.
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