What is SOAR

There are currently various social innovation practices and efforts to address sustainability and its impact on the world. One of them is the use of the appreciative inquiry methodology (AIM), which results in applying a SOAR analysis focused on sustainability and discovering the strengths, opportunities, aspirations, and results of a company. Thus, the company plays a fundamental role through corporate social responsibility (CSR) that seeks to carry out concrete actions that benefit society. This chapter will define what this methodology consists of, its scope, uses, and initiatives that have adopted it as part of their practices for the measurement and promotion of sustainability. One of the main results of using this methodology is to share success stories about innovations that meet the Sustainable Development Goals (SDGs) through organizations such as AIM2Flourish and B Corp.