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Below please find a list of definitions for the term that
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What is Social Media Channel

Chapter 141

Encyclopedia of E-Commerce Development, Implementation, and Management

It allows the creation and exchange of user-generated content via newspaper/magazine free access websites, internet forum-weblogs, microblogging-social network sites, photographs or pictures, video, rating and social bookmarking. Discussion and rating portals of e-retailing web pages beside official web pages of companies can also be defined as social media channels.

Published in Chapter:

How to Achieve and Measure Success in Social Media Marketing

İbrahim Sarper Karakadilar (Nişantaşı University, Turkey), Ç. Gizem Göğüş (Bilkent University, Turkey), and H. Erkan Ozkaya (California State Polytechnic University, Pomona, USA)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch141

Full Text Chapter Download: US $37.50 Add to Cart

What is Social Media Channel

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