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What is Social Media Consumer Culture

Chapter 154
Encyclopedia of E-Commerce Development, Implementation, and Management
The social media use culture that influences how consumers respond to marketing strategies employed for social media channels.
Published in Chapter:
Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions
Carolyn A. Lin (University of Connecticut, USA) and Philipp A. Rauschnabel (University of Michigan-Dearborn, USA)
Copyright: © 2016 |Pages: 15
DOI: 10.4018/978-1-4666-9787-4.ch154
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