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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

A Free Service of IGI Global Publishing House

Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Spillover

Chapter 6

Competitive Drivers for Improving Future Business Performance

Spillover effects result when the likelihood of using a channel in one stage of the buying process affects the likelihood of choosing that channel in another stage.

Published in Chapter:

How to Ensure an Ideal Omnichannel Client Experience With Key Performance Indicators: Focus on Personal Luxury Goods

Anne-Flore Maman Larraufie (SémioConsult, France & ESSEC Business School, France), Lucile Arsov Gouriou (ESSEC Business School, France), and Cécilia Goutran (SémioConsult, France)

Source Title: Competitive Drivers for Improving Future Business Performance

DOI: 10.4018/978-1-7998-1843-4.ch006

Abstract

By 2025, electronic sales (e-sales) of luxury goods are expected to triple, reaching about €74 billion and standing for one-fifth of total luxury sales. This mix of online and offline client journeys increases the number of digital points and touchpoints. Thus, the journey of the omnichannel client is worth a deep focus. The omnichannel client experience (CX) requires key performance indicators (KPIs) to assess and understand disruption, enhance the experience, and present the “wow” factor. To get fresh insights on CX in luxury/digital retail, a qualitative study (with focus groups) on the omnichannel luxury client journey was conducted to identify specific pain points and KPIs. Results from an online survey quantitative study on poorly or uncovered omnichannel KPIs are disclosed. Ultimately, an overall list of relevant KPIs for CX in the luxury omnichannel retail industry is provided as a guideline for managers.

Full Text Chapter Download: US $37.50 Add to Cart

More Results

Chapter 12

The transmission of the advanced technology and knowledge from the foreign-owned company to domestic companies.

Published in Chapter: Foreign Direct Investment: Advanced Issues and Approaches; From: Handbook of Research on Economic, Financial, and Industrial Impacts on Infrastructure Development

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Chapter 5

Leveraging Entrepreneurial Ambition Through Innovative Technologies and Knowledge Transfer Within a National Defense Technological and Industrial Base

Contagion or economic effect that has occurred in a specific economic activity as a result of an event that has taken place, intentionally or unintentionally, in an unrelated context.

Published in Chapter: Leveraging Entrepreneurial Ambition Through Innovative Technologies and Knowledge Transfer Within a National Defense Technological and Industrial Base; From: Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs

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Chapter 3

the process of transmission of a foreign infectious agent from a host population or its reservoir into other species or hosts thus resulting in an outbreak.

Published in Chapter: Urbanization and Emergence of Infectious Diseases; From: Ecological and Evolutionary Perspectives on Infections and Morbidity

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Chapter 11