What is Standard of Living

The new global economy and its branches need to be both sustainable and entrepreneurial. In the world where finitude of resources can be eye-witnessed, decisions that lay upon the principles of people, profit, and planet have the ability to preserve the quality of life of present and future generations. Tourism is one of those sectors which have largely expanded over the past decades and whose development affects countries, economies, and natural resources. Sustainable tourism appears to be a natural fit for entrepreneurs wishing to establish new ventures and pursue business opportunities in today's dynamic yet complex business climate. This chapter examines the nexus between entrepreneurship and sustainable tourism. On the basis of theoretical framework and the review of relevant global environmental and tourism-specific tendencies, an online empirical study was conducted to understand how young adults perceive entrepreneurship and sustainability in tourism and the contribution of the two to sustainable development.