What is Sustainable Business

This chapter, through an exploratory snapshot, aims to provide the first empirical work in the European context about the perceived effectiveness of sustainability education methods. Thus, based on a sample of 432 students from the Economics and Business Faculty of an Andalusian University (Southern Spain), this study identifies which methods are perceived as being most effective. The findings show that integrating sustainability into universities' strategic plans and implementing sustainability initiatives that actively involve the student through the development of strategic alliances with international universities and institutions, combined with the inclusion of field trips to learn about sustainability are perceived as the most relevant learning approaches.