Story amplified coherently by different platforms and users, utilising digital and social technologies to achieve greater interactivity and make a story grow.
Published in Chapter:
Digital Journalism and Transmedia Narratives in the Communication of Science: From Disruption to Reinvention
Juan-Ignacio Martin-Neira (Universidad de Granada, Spain), Magdalena Trillo Domínguez (Universidad de Granada, Spain & Grupo Joly, Spain), and María-Dolores Olvera-Lobo (Universidad de Granada, Spain)
Copyright: © 2022
|Pages: 25
DOI: 10.4018/978-1-7998-9764-4.ch024
Abstract
Knowing what the best channels of information are in the digital ecosystem has become a great challenge for science journalism, especially in pandemic times and where social networks have given rise to greater dissemination and immediacy. New processes are constantly appearing that are reinventing the profession through disruptive actions, such as communication via transmedia narratives. This chapter presents an approach on how journalism has been developed in the digital age and, in particular, how science journalism is incorporating technologies, narratives, and formats to project its content. From here, an analysis model is proposed for evaluating the degree of transmedia innovation and evolution in science journalism, along with a number of guidelines and recommendations for implementation.