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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Uses and Gratifications Theory

Chapter 142

Encyclopedia of E-Commerce Development, Implementation, and Management

An approach to understand the active role of audiences in seeking specific media outlet and media content to satisfy their needs. It proposes that people choose a certain media because of their social and psychological motivations and belongs to the media effects research tradition.

Published in Chapter:

“I Am Blogging…”: A Qualitative Study of Bloggers' Motivations of Writing Blogs

Wenjing Xie (Southern Illinois University Carbondale, USA)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch142

Full Text Chapter Download: US $37.50 Add to Cart

More Results

Chapter 27

A theoretical framework that explains how individuals use media to satisfy their needs and desires, such as information seeking, entertainment, socialization, and personal identity formation.

Published in Chapter: How Adolescents Use Social Media to Navigate Their Mental Health: Examining Reddit's “/r/teenagers” Community; From: Handbook of Research on Perspectives on Society and Technology Addiction

Full Text Chapter Download: US $37.50 Add to Cart

Chapter 21

The expected social and psychological desires to be fulfilled while using novel tools or technologies.

Published in Chapter: Unearthing Customer Engagement in Mobile Wallet Usage: A Uses and Gratifications Perspective; From: Handbook of Research on Social Impacts of E-Payment and Blockchain Technology

Full Text Chapter Download: US $37.50 Add to Cart

What is Uses and Gratifications Theory

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