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What is Virtual Product Experience

Chapter 121
Encyclopedia of E-Commerce Development, Implementation, and Management
A virtual online experience that users can have while navigating a 3D product presentation, which aims to simulate direct product experiences (i.e., conventional in-store experience) and often enhances diagnosticity, authenticity, compatibility, flow and enjoyment”.
Published in Chapter:
The Role of 3D Product Presentation in Enhancing Virtual Experience Realms: The Case of Consumer Responses towards Online Apparel Retailers
Raed S. Algharabat (The University of Jordan, Jordan)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch121
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