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What is Web Traffic

Chapter 7
Handbook of Research on Foundations and Applications of Intelligent Business Analytics
The volume of data sent and received by visitors to a website is known as web traffic. Web traffic has account for the vast majority of internet traffic since the mid-1990s. The number of visitors and the volume of pages they visit determine this result.
Published in Chapter:
Big Data Analytics for Search Engine Optimization in Intelligent Business
Isakki Alias Devi Paramasivam (Ayya Nadar Janaki Ammal College, India) and Selvakumar Anthonyraj (Ayya Nadar Janaki Ammal College, India)
Copyright: © 2022 |Pages: 24
DOI: 10.4018/978-1-7998-9016-4.ch007
Abstract
Big data has a massive impact on the world today, publicly and in the business province. SEO (Search Engine Optimization) is one of the areas of intelligent business marketing that is continuously affected by the insights. Big data makes it easier for search engines to analyze the content and deliver results that are relevant to user needs. Search engine optimization takes into account how search engines work, the computer-programmed algorithms that govern look search engine behavior, what users search for, and the actual search keywords submitted into search engines. Search engines are always preferred by their targeted audience. Big data analytics is obliging to increase website traffic. This really helps to apply intelligence in business areas. This chapter deals with big data analytics for SEO in intelligent business.
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