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Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes

Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes

Arooj Rashid, Anthony Kent
Copyright: © 2023 |Pages: 21
ISBN13: 9781668459027|ISBN10: 1668459027|ISBN13 Softcover: 9781668459065|EISBN13: 9781668459034
DOI: 10.4018/978-1-6684-5902-7.ch002
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MLA

Rashid, Arooj, and Anthony Kent. "Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes." Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches, edited by Andreas Masouras, et al., IGI Global, 2023, pp. 25-45. https://doi.org/10.4018/978-1-6684-5902-7.ch002

APA

Rashid, A. & Kent, A. (2023). Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes. In A. Masouras, S. Daskou, V. Pistikou, D. Dimitriou, & T. Friesner (Eds.), Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches (pp. 25-45). IGI Global. https://doi.org/10.4018/978-1-6684-5902-7.ch002

Chicago

Rashid, Arooj, and Anthony Kent. "Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes." In Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches, edited by Andreas Masouras, et al., 25-45. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5902-7.ch002

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Abstract

This chapter outlines and explores how consumers access the e-servicescape of online value-led fashion retailers and form country of origin perceptions. The focus is on online fashion virtual environment, branding, and country of origin perceptions. The development of online fashion retailers is described, as is how consumers associate with country of origin when evaluating fashion retail websites. The chapter further discusses country of origin for several online value retail brand settings. It uses case studies to set the scene. Finally, the chapter presents the critical implications of the research and offers some recommendations.

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