Arooj Rashid

Arooj Rashid holds a PhD in Fashion, Textile Design and Management from the School of Materials, University of Manchester. She is currently a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University. She is an active researcher and is currently focusing on sensory perceptions, brand architecture, country of origin and retail branding. She has publications in a number of international journals such as the International Journal of Fashion Marketing and Management, The Journal of Textile Institute and the Journal of Promotion Management.

Publications

Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes
Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes
Arooj Rashid, Anthony Kent. © 2023. 21 pages.
This chapter outlines and explores how consumers access the e-servicescape of online value-led fashion retailers and form country of origin perceptions. The focus is on online...