Anthony Kent

Anthony Kent is a Professor of Fashion Marketing at Nottingham School of Art and Design. His research focuses on the boundaries of digital and physical fashion, consumer experience and sustainability and his most recent publication is “Understanding Personalisation” with Tom Fisher and Iryna Kuksa, published by Elsevier in 2022. Professor Kent is Chair of the Research Committee of the International Foundation for Fashion Technology Institutions.

Publications

Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes
Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes
Arooj Rashid, Anthony Kent. © 2023. 21 pages.
This chapter outlines and explores how consumers access the e-servicescape of online value-led fashion retailers and form country of origin perceptions. The focus is on online...
Omnichannel Fashion Retail and Channel Integration: The Case of Department Stores
Omnichannel Fashion Retail and Channel Integration: The Case of Department Stores
Anthony Kent, Marco Vianello, Marta Blazquez Cano, Eva Helberger. © 2016. 22 pages.
The evolution from single channel to multichannel retailing is explained by the need to overcome existing format limitations such as the size of store, expansion in new markets...