MLA
al Kalbani, Ali, et al. "How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place." Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., IGI Global, 2023, pp. 344-370. https://doi.org/10.4018/979-8-3693-0019-0.ch018
APA
al Kalbani, A., Al Balushi, B., al Jahwari, M., al Rashdi, M., & al Habsi, J. (2023). How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place. In R. Masengu, S. Bigirimana, O. Chiwaridzo, R. Bensson, & C. Blossom (Eds.), Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future (pp. 344-370). IGI Global. https://doi.org/10.4018/979-8-3693-0019-0.ch018
Chicago
al Kalbani, Ali, et al. "How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place." In Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., 344-370. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/979-8-3693-0019-0.ch018
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