Badriya Al Balushi

Badriya Al Balushi holds the position of Senior Lecturer in the Department of Business Management at Middle East College, located in Muscat, Oman. In this role, she imparts knowledge in courses such as Marketing principles and practices, entrepreneurship and new venture creation, employability skills, and other subjects pertaining to the business management domain.

Publications

Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Benson Ruzive, Reason Masengu, Chenjerai Muchenje, Badriya Al Balushi. © 2023. 23 pages.
There is varied and uncoordinated agreement on the true meaning of circular economy (CE) and sustainable supply chain SSC among scholars. Nevertheless, this concept is vital...
How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
Ali al Kalbani, Badriya Al Balushi, Maha al Jahwari, Maryam al Rashdi, Jouhara al Habsi. © 2023. 27 pages.
This chapter investigates integrating sustainability principles into marketing strategies, transforming the 4Ps (product, price, promotion, place) into the sustainable framework...
Towards an Artificial Intelligence (AI)-Driven Government in Sultanate of Oman: Transforming and Augmenting Leadership Competencies
Towards an Artificial Intelligence (AI)-Driven Government in Sultanate of Oman: Transforming and Augmenting Leadership Competencies
Nasser Al Harrasi, Mohamed Salah El Din, Badriya Al Balushi. © 2021. 13 pages.
Many tasks that require human intelligence to perform changed to being executed by artificial intelligence such as voice recognition, image recognition, and various predictions....