Ali al Kalbani

Ali al Kalbani is a former industrial engineer, currently, he works as a senior lecturer and researcher at Middle East College, Oman. He holds a bachelor’s degree in industrial engineering from Sultan Qaboos University and a master’s degree in Logistics and Supply Chain Management from Cranfield University, UK. He is currently pursuing his Ph.D. in Industrial Engineering from Sultan Qaboos University. His research interests encompass logistics, education, food, and tourism. Al Kalbani is also delivering introductory and professional workshops for mid and low-management in the industry sector.

Publications

How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
Ali al Kalbani, Badriya Al Balushi, Maha al Jahwari, Maryam al Rashdi, Jouhara al Habsi. © 2023. 27 pages.
This chapter investigates integrating sustainability principles into marketing strategies, transforming the 4Ps (product, price, promotion, place) into the sustainable framework...