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Brand Building in the Metaverse

Brand Building in the Metaverse

Arpan Anand, Priya Jindal
Copyright: © 2024 |Pages: 13
ISBN13: 9798369333587|ISBN13 Softcover: 9798369345559|EISBN13: 9798369333594
DOI: 10.4018/979-8-3693-3358-7.ch004
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MLA

Anand, Arpan, and Priya Jindal. "Brand Building in the Metaverse." Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach, edited by Babita Singla, et al., IGI Global, 2024, pp. 58-70. https://doi.org/10.4018/979-8-3693-3358-7.ch004

APA

Anand, A. & Jindal, P. (2024). Brand Building in the Metaverse. In B. Singla, K. Shalender, & N. Singh (Eds.), Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach (pp. 58-70). IGI Global. https://doi.org/10.4018/979-8-3693-3358-7.ch004

Chicago

Anand, Arpan, and Priya Jindal. "Brand Building in the Metaverse." In Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach, edited by Babita Singla, Kumar Shalender, and Nripendra Singh, 58-70. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3358-7.ch004

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Abstract

The metaverse is a shared, virtual space where people can meet and interact with each other. It is a digital world that is built on top of the existing Internet. The Metaverse is still in its early stages of development, but it has the potential to revolutionize the way we communicate, work, and even live. A Metaverse is a place where people can assume any identity they desire. People can create a completely new identity for themselves, or they can use their real name and look just like they do in the real world. Metaverse can be used for a wide range of business applications, including building brands, managing supply chain management, loyalty programs, and developing new online marketplaces. In the meantime, we all have to adjust to living in a world that is gradually becoming more virtual. To understand how the metaverse will change us, it is necessary for us to first comprehend our origins and how they will direct the development of the immersive internet. The metaverse is a space that is created by the combination of virtual reality and augmented reality.

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