Priya Jindal

Nature nurtures us constantly and provides for us from the moment we are born. However, in response to these natural blessings, humans are damaging the environment in various...

The adoption of digitalization and favorable regulatory initiatives resulted in the rapid growth of the Fintech sector in recent years. There are limitless opportunities for the...

An essential structural modification that is needed to halt the earth's rising temperature and advance ecological sound practices is through promoting green finance with...

The metaverse is a shared, virtual space where people can meet and interact with each other. It is a digital world that is built on top of the existing Internet. The Metaverse is...

The automotive industry is often regarded as a crucial pillar of the economy in several developed countries. Manufacturers are required to identify and implement strategies aimed...

This chapter's central ideas are the modern concept of ethical leadership and moral issues with leadership such as spiritual, real, and transformational leadership. The...

The automotive supply chain has undergone innovation in several domains due to the extensive and global nature of this business. This chapter encourages participants to explore...

Effective leadership affects not just the level of the job but also the well-being and morale of the workforce. By utilizing cutting-edge technology, neuroleadership seeks to...

The non-fungible token (NFT) market has indeed expanded dramatically during the past few years. The way we see and interact with digital assets—such as music, artwork...

Through this chapter, the authors present an implementable idea for improving the customer experience and thereby improving the customer value exchange in the domain of REF (real...

There has been a wide range of technological improvements and breakthroughs, allowing new vehicles to evolve and adapt to changes to obtain a competitive advantage....

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a...

Emotional branding is a marketing strategy that involves appealing to clients' emotions to increase brand loyalty. Consumer behavior has shifted away from a more analytical...

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate...

The COVID-19 outbreak has shocked the world and spins the economies around the globe; it is far more than a health crisis. Many businesses face difficulties in survival, and...