Francis Pereira

Francis Pereira is the Director of Industry Research at the CTM, Marshall School of Business, University of Southern California. His research focuses on business issues in telecommunications, particularly the adoption rates of E-commerce in the small and medium size enterprises, and business models in new multimedia environment and the effects of emerging technologies on these models. Francis has published papers in journals that include the Journal of Communications Networks and the Journal of the Institution of British Telecommunication Engineers.

Publications

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Ravi S. Sharma, Margaret Tan, Francis Pereira. © 2012. 427 pages.
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is...
Disruptions and Value in the Interactive Digital Media Marketplace
Disruptions and Value in the Interactive Digital Media Marketplace
Omar El-Sawy, Francis Pereira. © 2012. 11 pages.
This introductory chapter explains business modeling in the context of interactive digital products and services. The ADVISOR framework is presented as a useful means of...
Adoption of Mobile Data Services: Towards a Framework for Sector Analysis
Adoption of Mobile Data Services: Towards a Framework for Sector Analysis
Elizabeth Fife, Francis Pereira. © 2005. 31 pages.
The evaporation of dramatic growth forecasts for mobile data services highlights the need for greater understanding of user’s behavior, needs and attitudes to technology, as well...