Use and Impact of Online Travel Reviews for Planning Free and Easy Holidays

Use and Impact of Online Travel Reviews for Planning Free and Easy Holidays

Yahya Mohamad Halawani, Patrick Chin-Hooi Soh, Firas Mohamad Halawani
Copyright: © 2022 |Pages: 16
DOI: 10.4018/IJISSS.287583
OnDemand:
(Individual Articles)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Online travel reviews (OTRs) are used by travelers to plan and book their holiday particular by the free and easy traveler. Hence, it is essential for hoteliers to understand the factors that affect and empower travelers when using OTRs to plan their holidays. This study has adopted three theories: dual-process theory, psychological empowerment (PE) and TPB. These theories were used to test additional dimensions of the informational and normative social influence, its links with perceived empowerment, and their impact on the intention to use OTRs. Using SmartPLS to analyze the data collected from 392 Malaysian, the results show that PE is significantly affected by informational and normative social influence, from travelers’ perception of PE positively affects their attitude toward using OTRs, and attitude significantly influences intention to use OTRs when plans for travel. Furthermore, the research findings contribute to the literature on travelers’ behavioral intention; this study also has direct implications for online travel providers.
Article Preview
Top

Literature Review

Online Reviews

Online travelers often attempt to obtain information for a travel destination or accommodation prior planning their travel. Hence the reasons that, OTRs have become primary sources of information for many travelers (Filieri, 2015a). Hennig-Thurau, Gwinner, Walsh (2004) defined online reviews as referring to any positive and negative statement made by the potential, actual or former consumer about a product or company, which is available to many people and institutions via the Internet. Prior studies, e-WOM tend to focus on the issues the effects of negative reviews and social dynamics between users and contributors of online review sites and the prediction of product sales (Verhagen et al., 2013), the impact of message credibility and perception of brands (Yoo et al., 2009). Several studies have indicated that online reviews influenced information adoption and consumer behaviors (Filieri & Mcleay, 2014; Cheung, Luo, Sia & Chen, 2008), product consideration and choice (Gupta & Harris, 2010), and attitudes towards products (Lee, Park & Han, 2007).

Complete Article List

Search this Journal:
Reset
Volume 15: 1 Issue (2024)
Volume 14: 4 Issues (2022): 3 Released, 1 Forthcoming
Volume 13: 4 Issues (2021)
Volume 12: 4 Issues (2020)
Volume 11: 4 Issues (2019)
Volume 10: 4 Issues (2018)
Volume 9: 4 Issues (2017)
Volume 8: 4 Issues (2016)
Volume 7: 4 Issues (2015)
Volume 6: 4 Issues (2014)
Volume 5: 4 Issues (2013)
Volume 4: 4 Issues (2012)
Volume 3: 4 Issues (2011)
Volume 2: 4 Issues (2010)
Volume 1: 4 Issues (2009)
View Complete Journal Contents Listing