In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era.

The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is designed for academicians, industry players, researchers, and postgraduate students. It offers a deep dive into critical topics shaping tourist behavior in the digital age. From the impact of social media and online reviews to the role of data analytics and emerging technologies, each chapter provides valuable insights and practical strategies for navigating the complexities of the modern tourism landscape. This book is helpful for anyone seeking to understand and leverage tourist behavior in the digital era by bridging the gap between theory and practice.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Analysis of Tourist Behavior
Augmented Reality (AR) in Tourism
Crisis Management in the Digital Era
Data Analytics and Insights
Digital Technologies
E-Commerce Trends in Travel
Emerging Technologies in Tourism
Ethical Considerations in Tourist Data
Evolution of Travel in the Digital Age
Impact of the Digital Era on Tourist Behavior
Innovative Marketing for Digital Tourists
Virtual Reality (VR) in Tourism

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Editor/Author Biographies

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolò Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) “St. Paul The Apostle”, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. He’s teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer, Routledge and IGI Global).

Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

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