The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives.
Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.
Reviews and Testimonials
Bankers, lawyers, and business scholars explain how to fund projects by crowdfunding, which some call peer-to-peer funding to emphasize the spontaneous interactions and exchanges between individuals. Among their topics are exploring the early days of peer-to-peer lending to small businesses, proactive law as competitive advantage in crowdfunding, contributor relations in platform-based online crowdfunding, whether crowdfunding disturbs the conventional banking alliances with support networks for financing entrepreneurs, sharing versus self-interest in crowdfunding, and whether social web 2.0 media foster democratization.
– ProtoView Reviews