MLA
Pagani, Margherita. "Branding Strategies for Digital Television Channels." Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence, edited by Margherita Pagani, IGI Global, 2003, pp. 135-155. https://doi.org/10.4018/978-1-93177-738-4.ch006
APA
Pagani, M. (2003). Branding Strategies for Digital Television Channels. In M. Pagani (Ed.), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (pp. 135-155). IGI Global. https://doi.org/10.4018/978-1-93177-738-4.ch006
Chicago
Pagani, Margherita. "Branding Strategies for Digital Television Channels." In Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence, edited by Margherita Pagani, 135-155. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-93177-738-4.ch006
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