MLA
Hokanson, Brad, et al. "Commodity, Firmness, and Delight." Instructional Design: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1520-1536. https://doi.org/10.4018/978-1-60960-503-2.ch703
APA
Hokanson, B., Miller, C., & Hooper, S. (2011). Commodity, Firmness, and Delight. In I. Management Association (Ed.), Instructional Design: Concepts, Methodologies, Tools and Applications (pp. 1520-1536). IGI Global. https://doi.org/10.4018/978-1-60960-503-2.ch703
Chicago
Hokanson, Brad, Charles Miller, and Simon Hooper. "Commodity, Firmness, and Delight." In Instructional Design: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1520-1536. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-503-2.ch703
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