MLA
Acharya, Anitha, and Manish Gupta. "Green Brand Personality: Its Relevance to the Green Marketing Practices." Driving Green Consumerism Through Strategic Sustainability Marketing, edited by Farzana Quoquab, et al., IGI Global, 2018, pp. 155-168. https://doi.org/10.4018/978-1-5225-2912-5.ch009
APA
Acharya, A. & Gupta, M. (2018). Green Brand Personality: Its Relevance to the Green Marketing Practices. In F. Quoquab, R. Thurasamy, & J. Mohammad (Eds.), Driving Green Consumerism Through Strategic Sustainability Marketing (pp. 155-168). IGI Global. https://doi.org/10.4018/978-1-5225-2912-5.ch009
Chicago
Acharya, Anitha, and Manish Gupta. "Green Brand Personality: Its Relevance to the Green Marketing Practices." In Driving Green Consumerism Through Strategic Sustainability Marketing, edited by Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, 155-168. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2912-5.ch009
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