This chapter introduces the application of concepts for long-term interaction to support long-term relationship in the interactive television (iTV) domain. While classical interaction concepts cover short-term interaction cycles only, theoretical models for long-term interaction and relationships deal with time periods exceeding the human short-term working memory. The user must be supported by memory cues to resume interrupted long-term interactions immediately. The iTV domain offers many long-term interaction scenarios in the context of establishing long-term relationships of recipients and broadcasters. The authors adopt concepts for long-term interaction towards iTV and develop a basic classification of long-term interaction. Three scenarios within the iTV domain illustrate the potential impact for the design of iTV applications.