Time and Timing in Cross-Media Production: A Case Study from Norwegian Television

Abstract

Based on ethnographic fieldwork in two production units of the Norwegian Broad-casting Corporation (NRK) this chapter looks at the relation between the production for television and the Internet. Different organizational models can be used in cross-media production: separated production, the recycling, added value, and integrated model can be identified. The two production units under consideration are organized in different ways. This is not only caused by differences in timing of publication on television and on the Web, but also related to differences in production cycles. The Web pages have different functions for the television programs they support—depending on genre. Although officially cross-media production units, television turns out to be the main interest for the units.