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What is Anthropomorphization

Chapter 10
Trends, Applications, and Challenges of Chatbot Technology
The attribution of human characteristics to objects (e.g., robots), namely human form or personality.
Published in Chapter:
A Review on Chatbot Personality and Its Expected Effects on Users
Marta Ferreira (University of Porto, Portugal) and Belem Barbosa (University of Porto, Portugal)
Copyright: © 2023 |Pages: 22
DOI: 10.4018/978-1-6684-6234-8.ch010
Abstract
The main objectives of this chapter are to provide an overview of chatbot personality dimensions and to analyze the expected impacts on user behavior. To accomplish these objectives, the chapter provides a detailed review of the main contributions in the literature regarding this topic. It highlights the chatbot personality characteristics that are expected to foster user satisfaction, trust, loyalty, and engagement. This information is useful for both practitioners and researchers, particularly related to customer service, as it provides clear guidance on what characteristics to incorporate in chatbots and on what factors need to be further studied in the future.
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