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What is Cultivation Theory

Handbook of Research on Communication Strategies for Taboo Topics
A media theory that predicts media viewing influences how people perceive the world around them and their behavior.
Published in Chapter:
Family Communication at the End of Life: Breaking the Taboo Through Entertainment Media
Bonnie M. Nickels (Independent Researcher, USA) and Kelly E. Tenzek (University at Buffalo, State University of New York, USA)
Copyright: © 2022 |Pages: 20
DOI: 10.4018/978-1-7998-9125-3.ch012
Abstract
Communication at end-of-life remains a stigmatized and taboo topic among families. Despite evidence indicating open communication and engagement among family members in the end-of-life process, people still struggle to communicate in this taboo topic. This chapter will review the literature of end-of-life communication among families, including theoretical approaches, challenges and barriers to open end-of-life communication and advance care planning, and depictions of end-of-life in entertainment media. Opportunities to overcome the taboo nature of communicating about death and dying by using media entertainment, specifically film and television, as a conversational platform to launch discussion aimed at overcoming the stigma surrounding death and dying are provided.
Full Text Chapter Download: US $37.50 Add to Cart
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Contemporary Indian Television Commercials: An Exposition or Creation of Values?
A theory which states that heavy viewers of TV are more vulnerable to media messages and are prone to believe that they are genuine and indisputable.
Full Text Chapter Download: US $37.50 Add to Cart
Transmedia Storytelling in Advertising: The Mediator Between Orientalism and Occidentalism
George Gerbner’s communication theory positioning between mainstream approach and criticism.
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