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What is Customer Empowerment

Chapter 553
Encyclopedia of Information Science and Technology, Third Edition
In healthcare is a principle to give customers (patients) more power in making decisions related to their health and to give them required authority to access or produce information related to their health.
Published in Chapter:
Mobile Health (mHealth)
Muhammad Anshari (Continuing Education Centre, University of Brunei Darussalam, Brunei Darussalam) and Mohammad Nabil Almunawar (School of Business and Economics, University of Brunei Darussalam, Brunei Darussalam)
Copyright: © 2015 |Pages: 8
DOI: 10.4018/978-1-4666-5888-2.ch553
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 7
Unleashing the Déjà Rêvé Effect in Marketing: Empowering Customer Realities
The provision of information and tools to customers, enabling them to make informed decisions.
Published in Chapter: Unleashing the Déjà Rêvé Effect in Marketing: Empowering Customer Realities; From: Navigating the Shifting Landscape of Consumer Behavior
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 519
Social Customer Relationship Management
A principle to give customers (patients) more power in making decisions related to their health and to give them required authority to access or produce information related to their health.
Published in Chapter: Social Customer Relationship Management; From: Encyclopedia of Information Science and Technology, Third Edition
Full Text Chapter Download: US $37.50 Add to Cart
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