A sudden and unexpected flash of insight, in which the results provide a clear understanding of how to solve a problem.
Published in Chapter:
Enhancing Student Productivity Using a Creativity Tutorial
Monty McNair (TUI University, USA), Caroline Howard (TUI University, USA), Paul Watkins (TUI University, USA), and Indira Guzman (TUI University, USA)
Copyright: © 2009
|Pages: 9
DOI: 10.4018/978-1-60566-198-8.ch128
Abstract
Survival in the 21st century marketplace often depends on the creativity of organizational employees (Beckett, 1992; Hermann, 1993; Johnson, 1992; Kanter, 1982). Many historians attribute the emergence of the United States (US) as a twentieth century superpower to the creativity of its population (Florida, 2005; Ehrlich, 2007). They warn that the United States may be losing its dominance due to declines in the ability to attract and sustain human capital including the creative talent critical for innovation (Florida, 2004; Florida, 2005; Ehrlich, 2007). In his Harvard Business Review article, America’s Looming Creativity Crisis, Richard Florida of Carnegie Mellon describes the importance of creativity to the wealth of a society: “Today, the terms of competition revolve around a central axis: a nation’s ability to mobilize, attract and retain human creative talent.“ In other words, nations and their citizens depend on the creativity of their residents to ensure their economic prosperity.