What is Ex Ante Regulation

The significance of consumer protection in achieving sustainable development goals is a critical element in stimulating a more dynamic and competitive digital economy. Consumers are the major economic participants in the economy with an active role in the digital marketplace, the participation of responsible platforms' businesses, and the empowerment of responsible consumers contribute directly toward achieving sustainable development goals. Consumer protection and competition law are intertwined with both focusing on consumers as the key stakeholder. This chapter focuses on the interplay between consumer protection law and competition law in the e-commerce platforms economy, highlighting the trade-off for e-commerce in sustainable consumption and production, and how reconsidering competition law in e-commerce platforms could enhance sustainable consumption and production.