What is External Accreditation Process in Poland

The chapter presents good practices in university management regarding the external accreditation process based on the analysis of national as well as international experiences in this field which were gathered by the Jagiellonian University Quality Assurance Team. Emphasis is placed on the initial phase of this process (i.e., the preparatory phase). The following research questions were posed: What communication strategy related to the accreditation process should be applied? What other activities should be considered in order to increase the quality of the preparations? What kind of communication actions should be taken to make the process of external accreditation at the university run smoothly? Qualitative methodology was applied, and document analysis and expert interviews using MAXQDA 2022 were carried out. The results of the research indicate the necessity to include various stakeholders in the communication strategy and to conduct personalized communication activities.