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What is Gender Stereotypes

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment
They are widely held images about men and women that cover their differential characteristics, roles, and responsibilities.
Published in Chapter:
Conceptualizing Gender Mainstreaming and Women Empowerment in the 21st Century
Irene George (Emirates Institute of Banking and Financial Studies, UAE) and Moly Kuruvilla (Department of Women's Studies, University of Calicut, India)
DOI: 10.4018/978-1-7998-2819-8.ch001
Abstract
Gender mainstreaming is the globally accepted strategy for sustainable development. The concepts of women empowerment, gender mainstreaming, and sustainable development are illustrated in this chapter. Numerous strategies are proposed from different parts of the globe, but these strategies are contextual in the sense that those applicable and successful in one country may not prove to be effective in another country. Since gender operates in innumerable subtle ways and its implications vary with time and space, the gender mainstreaming strategies also would vary accordingly. Women do not represent a homogenous group, and hence, the question of intersectionality should be of prime importance while designing strategies for women empowerment. The inclusion of all genders including transgender and other sexual minorities also should be taken care of to ensure sustainable development. The new dimensions and the shift in focus required with regard to the existing strategies of women empowerment are discussed in the chapter.
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Evolving Gender Communication Issues in E-Collaboration
Generalizations made about how and why men and women differ in what they choose to do and how they choose to do it.
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Gender Bias in School Education
Widely held beliefs/images about men and women passed from generation to generation, through socialization.
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Female Managers in the Healthcare Organizations
It is the set of generally accepted, appropriate, or desired behavior types and social norms according to the real or perceived gender or sexuality of individuals.
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Adopting a Role-Model, Game-Based Pedagogical Approach to Gender Equality in STEAM: The FemSTEAM Mysteries Digital Game
Expectations about gender-appropriate roles and behaviors that are attributed to biological differences.
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Cyber Identity: Our Alter-Ego?
Represent over-simple generalizations of the gender attributes, differences, and roles of women and men, which seldom reveal accurate information. When individuals express gender assumptions by default to others regardless of evidence to the contrary, they are perpetuating gender stereotyping. The most common female stereotypic role is that of a loving wife and mother, while the male one projects the husband as the financial provider of the family. These kinds of stereotypes are dangerous as they can negatively affect personal and professional growth.
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Building Inclusive IS&T Work Climates for Women and Men
Beliefs that men and women have innate and often divergent traits and abilities.
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Contemporary Indian Television Commercials: An Exposition or Creation of Values?
Assumptions whereby men and women are subjectively relegated attributes and roles decided and constrained by their gender orientation.
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Women's Representation in Selected Ethiopian Electronic Media and Its Implication for Sustainable Development
Organized, consensual beliefs and opinions about the characteristics of women and men about the purported qualities of masculinity and femininity.
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