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What is Internet Marketing Process

Chapter 54
Encyclopedia of E-Business Development and Management in the Global Economy
is a series of actions that involves web and customer data collection and processing, customer segmentation and profiling, internet ads design, internet ads budgeting, and internet publisher selection.
Published in Chapter:
Integrated Optimal Procedure of Internet Marketing
Lan Zhao (Chongqing University, China and SUNY/College at Old Westbury, USA)
Copyright: © 2010 |Pages: 8
DOI: 10.4018/978-1-61520-611-7.ch054
Abstract
The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three main phases: (1) customer targeting; (2) ads piece designing; and (3) marketing budget allocation, are described in detail to reveal the cohering inside of searching optimal marketing strategies.
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