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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

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Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Internet marketing

Chapter 54

Encyclopedia of E-Business Development and Management in the Global Economy

is the marketing of products or services over the Internet.

Published in Chapter:

Integrated Optimal Procedure of Internet Marketing

Lan Zhao (Chongqing University, China and SUNY/College at Old Westbury, USA)

Source Title: Encyclopedia of E-Business Development and Management in the Global Economy

DOI: 10.4018/978-1-61520-611-7.ch054

Abstract

The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three main phases: (1) customer targeting; (2) ads piece designing; and (3) marketing budget allocation, are described in detail to reveal the cohering inside of searching optimal marketing strategies.