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What is Language Proficiency

Chapter 11
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
The ability to understand and communicate in a language. Proficient users are expected to use language effectively in different contexts.
Published in Chapter:
Teaching English to Marketing Students: Bridging the Gap Between Academic and Real-World Skills
Sandra Vieira Vasconcelos (University of Aveiro, Portugal) and Ana Balula (University of Aveiro, Portugal)
Copyright: © 2019 |Pages: 22
DOI: 10.4018/978-1-5225-6295-5.ch011
Abstract
The marketing sector has been experiencing substantial changes due to the constant need to adjust to apace-evolving markets and demands. Digital development takes on an important role in this scenario, which may not be echoing in marketing education. Thus, there is an increasing discussion surrounding the skills required of marketing graduates in the current educational and professional set. Given that English proficiency is ranked as crucial by stakeholders, and it seems not to translate into many Portuguese marketing programs, the goal of this chapter is to provide a holistic view over the state of the art on the match/gap between the language skills developed in marketing programs and those expected from practitioners and marketing professionals in the 21st century. The results of the content analysis showed that (in)formal communication in English, namely through emails, instant messaging, and social media, should be recognized as a core competence within the marketing curriculum.
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Chapter 10
A Computer-Based Reading Tutor for Young Language Learners
A measure of level of mastery of a target language by learners. Mastery is often defined in terms of a fairly complex set of skills entailed in communicative competence, and hence can involve more than accuracy of pronunciation, vocabulary or grammar.
Published in Chapter: A Computer-Based Reading Tutor for Young Language Learners; From: Handbook of Research on Computer-Enhanced Language Acquisition and Learning
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Chapter 11
Non-Native English-Speaking Students' Perspectives of Culture, Language, and Academic Success: Narratives of Graduate Students in the Southern United States
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Chapter 20
Redefining Interaction in Study Abroad Programs: Experience in Spain
The level at which a learner knows how to apply rules in the use of a language.
Published in Chapter: Redefining Interaction in Study Abroad Programs: Experience in Spain; From: Handbook of Research on Effective Online Language Teaching in a Disruptive Environment
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Chapter 17
The Impact of Blog Peer Feedback on Improving Iranian English Foreign Language Students' Writing
The level competence of a foreign language learner that enables him/her to perform both in written and oral forms.
Published in Chapter: The Impact of Blog Peer Feedback on Improving Iranian English Foreign Language Students' Writing; From: Handbook of Research on Foreign Language Education in the Digital Age
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Chapter 13
Developmentally and Culturally Effective Instructional Strategies for Linguistically and Culturally Diverse Young Children
The ability to speak or understand language content at levels similar to native language. The levels include beginning, intermediate, and advanced levels.
Published in Chapter: Developmentally and Culturally Effective Instructional Strategies for Linguistically and Culturally Diverse Young Children; From: Handbook of Research on Pedagogies and Cultural Considerations for Young English Language Learners
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Chapter 17
The Impact of Corpus-Based Vocabulary Teaching/Learning on Vocabulary Retention across Language Proficiency Levels
“The degree of skill with which a person can use a language, such as how well a person can read, write, speak, or understand language” ( Richards & Schmidt, 2002 ).
Published in Chapter: The Impact of Corpus-Based Vocabulary Teaching/Learning on Vocabulary Retention across Language Proficiency Levels; From: Handbook of Research on Individual Differences in Computer-Assisted Language Learning
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Chapter 447
From Linguistic Determinism to Technological Determinism
A person’s skill in using language for a specific purpose.
Published in Chapter: From Linguistic Determinism to Technological Determinism; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 7
Developing Culturally Responsive Pedagogy: Language, Cultural Proficiency, and Educational Resilience
To achieve language proficiency, students must have a need to communicate, must have access to English speakers, must interact and receive feedback, and must be given time to learn.
Published in Chapter: Developing Culturally Responsive Pedagogy: Language, Cultural Proficiency, and Educational Resilience; From: Handbook of Research on Opening Pathways for Marginalized Individuals in Higher Education
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Chapter 8
KalaamBot and KalimaBot: Applications of Chatbots in Learning Arabic as a Foreign Language
The ability to use a language as appropriate and accepted by native speakers of that language. This ability can be demonstrated in real-world scenarios.
Published in Chapter: KalaamBot and KalimaBot: Applications of Chatbots in Learning Arabic as a Foreign Language; From: Trends, Applications, and Challenges of Chatbot Technology
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