What is Multinational

The contemporary business environment is moving towards the digital world as a result of the rapid changes in communication and technology. The MSEs must use e-business applications to explore trade opportunities in order to get out of this scenario. The chapter determines the perceptions of the Food, Agro and Marine segment of MSEs on e-business applications. Also, it analyses the relationship among the factors influencing e-business applications and organisational performance. The results reveal that employee support, financial benefits, social influence, ease of use, management support, IT capability, security and privacy, and government support show a substantial association with organisational performance. The results will be helpful in understanding the state of e-business practises among MSEs as well as any gaps in e-business adoption. It will help determine how much e-business practises can be promoted and used in order to attain the best results.