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What is Peripheral cues

Chapter 64
Encyclopedia of E-Business Development and Management in the Global Economy
Peripheral processes use simple decision rules, conditioning processes, mere-exposure processes, and others not involving scrutiny of central merits of the object.
Published in Chapter:
Internet Consumer Behavior: Behavioral Variables
Marie-Odile Richard (University of Montreal, Canada) and Michel Laroche (Concordia University, Canada)
Copyright: © 2010 |Pages: 10
DOI: 10.4018/978-1-61520-611-7.ch064
Abstract
In the previously, the authors covered the major stimulus variables, i.e., flow, emotions and web atmospherics, which impact the organism and response variables of the model. This chapter now covers some behavioral variables as indicated in the shaded areas of Figure 1.
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Chapter 120
Recent Advances in Online Consumer Behavior
Peripheral processes use simple decision rules, conditioning processes, mere-exposure processes, and others not involving scrutiny of central merits of the object.
Published in Chapter: Recent Advances in Online Consumer Behavior; From: Encyclopedia of E-Commerce Development, Implementation, and Management
Full Text Chapter Download: US $37.50 Add to Cart
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