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What is Platform Business Model

Global Virtual Enterprises in Cloud Computing Environments
Platform business model by using information and communication technologies facilitates the exchange between buyers and sellers, consumers, and producers while at the same time providing the users with a reputation system addressing the difficult issue of trust.
Published in Chapter:
Digital Economy, Business Models, and Cloud Computing
Abbas Strømmen-Bakhtiar (Nord University, Norway)
Copyright: © 2019 |Pages: 26
DOI: 10.4018/978-1-5225-3182-1.ch002
Abstract
From the invention of writing to the steam engine and to computers, human history has been one of technological inventions and change. In our relatively recent past we have witnessed several technological revolutions which rapidly replaced one set of technologies by another, and in the process created what Schumpeter called the creative destruction. Today, we are witnessing a technological revolution that is changing the way we live, work, and communicate. We call this the digital revolution which brings with it new technologies, methods, and business models. This chapter discusses the digital revolution and the platform business model. This business model is used by many “sharing economy” businesses such as Airbnb and Uber. The success of this business model is dependent on the rapid expansion of its user-base. This business model requires infrastructure and applications that can cope with this rapid expansion. Cloud computing has been providing these services.
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More Results
Business Models for Digital Economy: Good Practices and Success Stories
Is a business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers.
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Platform Governance: Dimensions, Mechanisms, and Tools
This refers to the deployment of the platform for creating value by driving interactions between two or more interdependent groups (including but not limited to consumers and producers). To make these exchanges happen, platforms harness and create large, scalable networks of users and resources that can be accessed on-demand.
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New Business Models for Society 5.0
A business model that facilitates interaction between many participants (buyer-seller, social connections, collaborative connections, renter-owner). A platform business aims to provide a structure and rules for at-scale interactions that release network effects. Connection creation creates the value of a platform business rather than products and services.
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