Typically refers to all of the stages involved in bringing a product from concept or idea to its release into the market and beyond. In other words, product development incorporates a product’s entire journey.
Published in Chapter:
Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation: A Case Study in a Developing Country
Thiago Bertolini dos Santos (University of São Paulo – São Carlos, Brazil), Luiza de Castro Olivan (Medical School of Ribeirão Preto, University of São Paulo, Brazil),
Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal), Lílian Neto Aguiar Ricz (Medical School of Ribeirão Preto, University of São Paulo, Brazil), and Janaina Mascarenhas Hornos da Costa (University of São Paulo – São Carlos, Brazil)
Copyright: © 2019
|Pages: 21
DOI: 10.4018/978-1-5225-7937-3.ch009
Abstract
Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to deliver value according to the market needs and to be well accepted. Innovations looking at differentials for the users should consider their problems, including products and services, so that they can promote solutions to meet the users' expectations. Therefore, the involvement of stakeholders in the innovation process who are beyond the organisation's frontiers, such as users, is important as it allows the inclusion of new abilities, resources, and knowledge in the process of development.