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What is Product involvement

Chapter 64
Encyclopedia of E-Business Development and Management in the Global Economy
degree of interest in a product on an ongoing basis.
Published in Chapter:
Internet Consumer Behavior: Behavioral Variables
Marie-Odile Richard (University of Montreal, Canada) and Michel Laroche (Concordia University, Canada)
Copyright: © 2010 |Pages: 10
DOI: 10.4018/978-1-61520-611-7.ch064
Abstract
In the previously, the authors covered the major stimulus variables, i.e., flow, emotions and web atmospherics, which impact the organism and response variables of the model. This chapter now covers some behavioral variables as indicated in the shaded areas of Figure 1.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 120
Recent Advances in Online Consumer Behavior
Degree of interest in a product on an ongoing basis.
Published in Chapter: Recent Advances in Online Consumer Behavior; From: Encyclopedia of E-Commerce Development, Implementation, and Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge
Defined as the perceived relevance of a product class based on the consumer’s inherent needs, interest, and value during the purchase process.
Published in Chapter: Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge; From: Strategies and Tools for Managing Connected Consumers
Full Text Chapter Download: US $37.50 Add to Cart
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