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What is Resource Mobilization Theory (RMT)

Chapter 14
Using New Media for Citizen Engagement and Participation
A major sociological theory that focuses on the resource acquisition and management to facilitate and support social movements. RMT aims to analyze the followings: 1) the acquisition of resources; 2) the mobilization of people to achieve the movement’s goals.
Published in Chapter:
Political Mobilization Strategies in Taiwan's Sunflower Student Movement on March 18, 2014: A Text-Mining Analysis of Cross-National Media Corpus
Kenneth C. C. Yang (The University of Texas at El Paso, USA) and Yowei Kang (National Taiwan Ocean University, Taiwan)
Copyright: © 2020 |Pages: 24
DOI: 10.4018/978-1-7998-1828-1.ch014
Abstract
Taiwan's Sunflower Student Movement on March 18, 2014 has been characterized as a social movement with its sophisticated integration of social and mobile media into mobilizing Taiwanese society through participant recruitment and resource mobilization domestically and globally. Ample research has contributed the roles of these emerging media platforms as one of the main reasons for its success. This study was based on resource mobilization theory (RMT) to examine the roles of new communication technologies on mobilizing resources. This chapter focuses on the resource mobilization strategies by activists and organizations of the 318 Sunflower Student Movement. A large-scale text mining study was developed to examine how cross-national English media have described this social movement in Taiwan. Results and implications were discussed.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 20
Social Media, Political Mobilization, and Citizen Engagement: A Case Study of the March 18, 2014, Sunflower Student Movement in Taiwan
A major sociological theory that focuses on the resource acquisition and management of social movements. RMT aims to analyze the followings: 1) the acquisition of resources; 2) the mobilization of people to achieve the movement’s goals.
Published in Chapter: Social Media, Political Mobilization, and Citizen Engagement: A Case Study of the March 18, 2014, Sunflower Student Movement in Taiwan; From: Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media
Full Text Chapter Download: US $37.50 Add to Cart
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